IJCET Published Article Details

Abstract Abstract With the emergence of digital transformation in communications, efficient communication platforms play a significant role in understanding and engaging effectively with stakeholders, enhancing brands, and providing necessary updates. The current research work was conducted on designing and testing the Paulivox Website, which is a comprehensive communication platform aimed at enhancing brands and digital engagement for St. Paul University Surigao (SPUS). The research work employed a descriptive development design with both elements combined for mixed methods approaches. The work was conducted using the Integrated Development Life Cycle with a combination of both Agile approaches for developmental progress and Design Thinking strategies for innovative design. Preliminary data collection helped to identify problems prevalent in current platforms used by stakeholders, which acted as attributes for designing Paulivox. The final assessment used TAM2 to assess stakeholder perceptions. The assessment revealed high levels of acceptance, especially concerning usefulness, usability, and applicability for stakeholders on communication issues. Role-based support gradients revealed critical elements involving individual perceptions across stakeholder groups. The current work clearly outlines how customized communication platforms can enhance communication, improve overall organizational brands, and promote stakeholder engagement even after completion of formal education. Enhanced customization for developmental improvement and implementation by stakeholders ensured long-term sustainability. Keywords: Communication Platform, Branding; Digital Presence; Stakeholder Engagement; Agile Development; Design Thinking, Information Technology